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April 2017 Luncheon

April 19, 2017 @ 11:30 am - 1:30 pm

Find out about changes on the horizon for the back half of 2017, that includes measurement enhancements for Radio and TV, and what it means for our local media community here in the Sacramento Market.

Nielsen representatives along with the DMA’s top research directors will be discussing the impact of these changes for sellers, agencies, and local stations.  We will also be discussing the role of local measurement and how it drives our media currency.

Guest Speakers include:
David Chipman
Senior Vice President, Sales Director at Nielsen Media Research

Robert Hebenstreit
Vice President, Senior Account Manager at The Nielsen Company

Moderated by Candace Shropshire, Research Director, ABC10  and Kristie Gong, Research Director, KCRA/KQCA.

Join us on April 19th, 2017 from 11:30 am – 1:30 pm

Networking 11:30 am, Lunch at Noon
Arden Hills Resort Club & Spa, located at 1220 Arden Hills Country Club Lane

RSVP By Tuesday April 11th



April 19, 2017
11:30 am - 1:30 pm


Arden Hills Resort Club and Spa
1220 Arden Hills Lane
Sacramento, CA 95864 United States
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